I specialise in product development, design and art direction, helping lifestyle brands bring products to market through thoughtful creative and customer-focused experiences.
From launching new collections and growing founder-led brands to creating retail experiences and licensed products, my work focuses on building meaningful connections between products and the people who buy them.
Selected Projects.
Designing for Global Licensed Brands
Building a Brand from the Ground Up
Launching Seasonal Collections Across Every Touchpoint
Developing a Kids Range That Won New Business
Premium Brand Collaborations
Creating Immersive Brand Environments
Trend Forecasting & Print Design Development
Selected Product Photography
