Working across collaborations with Dinny Hall and Olivia Rubin, I helped translate two distinctive luxury brands into cohesive product collections and launch campaigns. My involvement began at the pitch stage, where I created concept visuals and presentation decks that helped secure both collaborations before leading the creative development of the collections.

Working closely with Karen Mabon and each collaborating designer, I interpreted creative briefs and balanced multiple stakeholder requirements to develop collections that remained true to both brands. I arranged and coloured illustrations, created repeat patterns, refined colour palettes and prepared production-ready artwork across sleepwear, accessories and scarves, ensuring every design met both creative and technical requirements.

Beyond product development, I designed technical CADs, product specifications and launch assets to support production and marketing. For the Dinny Hall collaboration, I art directed the campaign photography, designed supporting packaging and documented the launch through event photography and behind-the-scenes content. For Olivia Rubin, I designed the collection packaging, created bespoke table linens for the launch dinner and produced digital assets for social media and e-commerce.

Both collaborations sold out and generated strong press coverage and influencer engagement. The Dinny Hall scarf was gifted with purchases at Liberty, while the Olivia Rubin collaboration expanded into a kids' range stocked by Harrods, demonstrating the commercial success of both partnerships.