My services.

I partner with founder-led lifestyle brands to bring products and collections to life through thoughtful design, creative direction and visual storytelling. Whether you're launching something new, preparing for wholesale or simply need an experienced creative to support your team, I can help.

I can help with…

Bringing a new product or collection to life

Creating packaging that elevates your brand

Preparing for wholesale with beautiful pitch decks and lookbooks

Designing websites and e-commerce assets that convert

Shooting and art directing product photography

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Developing brand collaborations 
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Supporting your creative team during busy periods, launches or maternity cover

Product & Print

Print, repeat pattern & colourway development

Hand-drawn illustration & digital artwork

Product development (concept to production)

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CAD design & technical artwork
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Technical specifications & supplier packs

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Packaging design
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Trend research, colour direction & concept development

Brand & Marketing

Pitch decks, lookbooks & wholesale presentations

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Website design & e-commerce creative
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Brand collaborations & collection development

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Seasonal launch creative direction
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Social media graphics, email marketing & campaign assets

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Retail display & visual merchandising
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Photography & Art Direction

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Product photography
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Creative direction, mood boards & concept development

Photoshoot production & project management

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Styling, prop planning & sourcing
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Image editing & retouching
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Full product photography portfolio →

What People Are Saying

“I can’t recommend her highly enough. She is an exceptional designer with a sharp eye for detail and an intuitive sense of what feels right for a brand. Whether it’s photography, promotional design, or graphics, Helen consistently delivers work that is not only visually striking but also completely on-brand.
What sets Helen apart is her ability to fully immerse herself in a brand’s world. She treats it with the same care, creativity and commitment as if it were her own, which results in work that feels thoughtful, consistent, and always a cut above. Beyond her talent, Helen is a true professional and an absolute joy to work with. She's the kind of person you genuinely look forward to having in a meeting, collaborative, insightful and full of positive energy.”

— Laura, Brand Manager

“Not only is she a force of creativity and a fantastic illustrator, but she is a joy to work with. If energy, creativity, kindness and lots of laughter is what you're in search of, then Helen will deliver it in droves, along with genuine care for the task in hand and her colleagues.”

— Sarah, Creative Director

“Helen has an amazing ability to fully understand & embody a brand with her eye for detail. She is nothing short of magic with her creative problem solving and the ideas she generates. Helen is also a ray of sunshine in the office, she is kind, patient and has a great sense of humour, traits that are always appreciated but especially so during stressful times. Helen is an asset to any team in many ways and I highly recommend her as a skilled professional and a compassionate human.”

— Molly, Operations Manager