Trend Forecasting & Print Design Development
SS27 Girlswear Trend & Graphics
Identifying trends and translating them into commercial design for the 5–14 girlswear market.
A self-directed project exploring emerging SS27 directions and how they can be interpreted through a playful, youthful lens. I developed each direction from initial trend research and visual references through to colour palettes, original graphics, repeat prints and product applications.
The project demonstrates my approach to taking a broader trend idea and building it into a cohesive product story, balancing creativity, customer relevance and commercial potential.
My Role
Trend Research • Trend Forecasting • Creative Direction • Colour Direction • Product Direction • Graphic Design • Print & Pattern Design • Visual Storytelling
Key Achievements
Developed three distinct SS27 trend directions for the 5–14 Girlswear customer.
Translated trend insights into colour, material, product and graphic direction.
Created original graphics and AOP concepts across each trend.
Developed cohesive, commercially relevant trend stories balancing fashion direction with customer appeal.
